Posted on 16 December 2011 by Jeff Schneider
Despite what skeptics may think, there is a very real return on investment for offline businesses that are spending marketing dollars on online marketing. A big part of what’s driving that success is social media.
Posted on 06 December 2011 by Jeff Schneider
If you want to increase response from your online community when you’re posting updates you need to make sure that you aren’t missing one of the fundamental elements of effectively communicating with your audience. Add one of these elements in and you’ll instantly see an improvement.
Posted on 02 December 2011 by Jeff Schneider
More and more companies are engaging in Business-to-Business social media to help grab the attention of more potential clients and customers and the reason why is obvious. You simply can’t ignore the staggering number of users on the various social networks. But are they doing it effectively?
Posted on 28 November 2011 by Jeff Schneider
A lot has changed in the past century when it comes to media and communication. In the 1920’s commercial radio was born. In the 1940’s it was commercial television. Then in 1989 the Internet was born.
Traditional media has always been owned by a small number of large media corporations. If you want access to their readers, viewers and listeners you have to pay. For marketers and advertisers, the media or network they choose to advertise in is dictated by their budget, and the demographics and reach of that particular media.
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