Business-To-Business Social Media – A Great Way To Get More Brand Exposure

More and more companies are engaging in Business-to-Business social media to help grab the attention of more potential clients and customers and the reason why is obvious. You simply can’t ignore the staggering number of users on the various social networks. But are they doing it effectively?

Marketing dollars are always spent attracting our target audience and taking some time to explore social media only makes sense. Facebook is quickly approaching 1 Billion users, Twitter has over 300 million users and LinkedIn recently surpassed 130 million users. That’s a lot of eyeballs!

One of the other great things about advertising and marketing on social networks is the ability to target your ads based on your target audience’s demographics and interests. That’s not something that’s available to normal PPC advertising models and it’s one advantage that makes Business-to-Business social media marketing all the more attractive.

What’s interesting in the data shared in this infographic though is that the Business-to-Business social media marketers aren’t using the networks quite as effectively as the Business-to-Consumer crowd. Only 32% of B2B social media marketers are posting daily as compared to 52% of B2C social media marketers.

Staying front of mind is key to effective marketing, so understanding where your likely customers are spending their time and getting in front of them regularly is very important. The more touch points we have with them, the faster they’ll learn to know, like and trust us which is key to making the sale.

According to the data sources, when asked to rate the effectiveness of their Business-to-Business social media efforts, more than half said that Facebook was “extremely” or “somewhat” effective. LinkedIn ranked second for effectiveness with Twitter ranking in third.

I also found this interesting. You would think LinkedIn would have been ranked as most effective as it’s the professional’s network, largely comprised of people in business. I would wonder if this is simply an indicator that these B2B marketers don’t entirely know what they’re doing with LinkedIn and Twitter.

Even more interesting is the fact that only 50% of Business-to-Business social media marketers are analyzing data to determine their ROI. But not surprisingly, the ones that do track their data are finding that online marketing is more effective than the traditional marketing they’re used to doing.

This totally blows my mind. If you are spending money on marketing and you’re not testing and tracking your results, how on earth do you know if you’re spending your money wisely? Marketing is like investing. If you put $1,000 into something, if you don’t get MORE than $1,000 in profits back out, why would you continue to spend money on it?

All-in-all, it’s good to see more businesses embracing social media marketing.

Are you using Marketing dollars are always spent attracting our target audience and taking some time to explore social media only makes sense. Facebook is quickly approaching 1 Billion users, Twitter has over 300 million users and LinkedIn recently surpassed 130 million users. That’s a lot of eyeballs!

One of the other great things about advertising and marketing on social networks is the ability to target your ads based on your target audience’s demographics and interests. That’s not something that’s available to normal PPC advertising models and it’s one advantage that makes Business-to-Business social media marketing all the more attractive.

What’s interesting in the data shared in this infographic though is that the Business-to-Business social media marketers aren’t using the networks quite as effectively as the Business-to-Consumer crowd. Only 32% of B2B social media marketers are posting daily as compared to 52% of B2C social media marketers.

Staying front of mind is key to effective marketing, so understanding where your likely customers are spending their time and getting in front of them regularly is very important. The more touch points we have with them, the faster they’ll learn to know, like and trust us which is key to making the sale.

According to the data sources, when asked to rate the effectiveness of their Business-to-Business social media efforts, more than half said that Facebook was “extremely” or “somewhat” effective. LinkedIn ranked second for effectiveness with Twitter ranking in third.

I also found this interesting. You would think LinkedIn would have been ranked as most effective as it’s the professional’s network, largely comprised of people in business. I would wonder if this is simply an indicator that these B2B marketers don’t entirely know what they’re doing with LinkedIn and Twitter.

Even more interesting is the fact that only 50% of Business-to-Business social media marketers are analyzing data to determine their ROI. But not surprisingly, the ones that do track their data are finding that online marketing is more effective than the traditional marketing they’re used to doing.

This totally blows my mind. If you are spending money on marketing and you’re not testing and tracking your results, how on earth do you know if you’re spending your money wisely? Marketing is like investing. If you put $1,000 into something, if you don’t get MORE than $1,000 in profits back out, why would you continue to spend money on it?

All-in-all, it’s good to see more businesses embracing social media marketing.

Are you using Business-to-Business social media? What’s been your experience with it? Please share your comment in the box below.