The inbound marketing process is about attracting targeted prospects into your business. There are a few real some big advantages to using inbound marketing in your business.
The Inbound Marketing Process And How To Implement It [Infographic]
Posted on 24 February 2012 by Jeff Schneider
Why Traditional Marketing Sucks And What To Do About It
Posted on 23 February 2012 by Jeff Schneider
Traditional Marketing Sucks
The age-old marketing model isn’t working anymore. Traditional marketing was all about how “reach” and “frequency” were the keys to success.
This “outbound marketing” is interruption-based and largely focused on methods such as cold calls, print ads, direct mail, attending tradeshows, etc.
The idea behind outbound techniques is to tell as many people as possible as many times as possible about your products and services and they would eventually buy from you; to get in front of cold leads and warm them up to the point where they would try your product or service.
Online Marketing Is Driving Success For “Offline” Businesses [INFOGRAPHIC]
Posted on 16 December 2011 by Jeff Schneider
Online Marketing IS Creating Success For “Offline” Bricks and Mortar Businesses
Despite what skeptics may think, there is a very real return on investment for offline businesses that are spending marketing dollars on online marketing. A big part of what’s driving that success is social media.
Inbound Marketing Infographic: Inbound Marketing Rising!
Posted on 25 November 2011 by Jeff Schneider
Inbound Marketing Is On The Rise According To New Inbound Marketing Infographic
According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise. “That’s great…” you’re thinking, “What the heck is Inbound Marketing anyways?” Welcome to the dawn of marketing you won’t hate…
