Posted on 16 December 2011 by Jeff Schneider
Despite what skeptics may think, there is a very real return on investment for offline businesses that are spending marketing dollars on online marketing. A big part of what’s driving that success is social media.
Posted on 28 November 2011 by Jeff Schneider
A lot has changed in the past century when it comes to media and communication. In the 1920’s commercial radio was born. In the 1940’s it was commercial television. Then in 1989 the Internet was born.
Traditional media has always been owned by a small number of large media corporations. If you want access to their readers, viewers and listeners you have to pay. For marketers and advertisers, the media or network they choose to advertise in is dictated by their budget, and the demographics and reach of that particular media.
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Posted on 25 November 2011 by Jeff Schneider
According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise. “That’s great…” you’re thinking, “What the heck is Inbound Marketing anyways?” Welcome to the dawn of marketing you won’t hate…
Posted on 07 September 2011 by Jeff Schneider
The more you engage your online communities and the more quality content you produce and syndicate, the more traffic you will be able to attract back to your website.
To explain how this all works together, I like to use the analogy of fishing…
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