Over the holidays I didn’t avoid work completely like I was thinking I would. Instead I spent some time doing some research on a specific individual that has been popping up all over the place in my world.
The individual I’m speaking about is Michael Drew, an uber-successful book publisher based out of Austin, Texas.
Michael has book publishing broke down to a fine science. Following the system he’s mastered, he’s put over 65 books on national best seller lists.
The thing that really intrigues me about Michael and his system is that it relies upon successful Internet marketing. Blogging, article marketing, SEO, and social media marketing all make up a strong foundation to help an author build their platform and make their book sell thousands of copies.
The way I stumbled into Michael originally was through a good friend of mine named Kyle McNeil. Kyle and I float around the same circle of entrepreneurs. We actually first met through a mutual friend and spent most of the first 12 months talking over email and Facebook before we ever met up and had coffee together (social media is such a cool platform for networking…)
Kyle was the one who first introduced me to Michael’s Pendulum Presentation, a presentation I speak a lot about in my social media marketing workshops. If you haven’t heard of or seen Michael’s Pendulum Presentation, I highly recommend you check it out. It’s one of the most profound discoveries I’ve had this year.
As for the goldmine find over the holidays… I spent a LOT of time scouring through Michael’s new website, BeneathTheCover.com. This site is AMAZING. There’s so much to learn from Michael’s experience in the book industry that crosses over to other industries.
Michael goes into detail about the 4 different personality types and how you communicate differently with each one. He talks about how to how to engage your audience and how to use pull marketing (attracting your ideal clients to you) rather than push marketing (spending money on advertising and pushing your message out to them).
The biggest thing that I took away from his blog is that building a platform is not only important for author’s and speakers, it’s essential for positioning yourself as an authority in your market. I talk about the importance of being the expert in my own workshops, but I didn’t realize the correlation between building a speaker or an author’s platform and the platform of an expert in any field.
Anyways, I don’t want to spoil it all for you, but if you’re into marketing (which you likely are if you’re reading my blog) then go and check out BeneathTheCover.com. You won’t be disappointed!
