Is Social Media A Fad?

Posted on 05 October 2010 by Jeff Schneider

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Is Social Media A Fad?

The times, they are a changin’!

I talk to so many business owners who brush off social media as a fad or insist it is a big time waster.

But instead of me telling you just how wrong you are, I thought I’d leave it to a true expert to tell you the research that he’s uncovered. That’s better isn’t it? Facts vs. opinions, right?

The following video is by a gentleman named Eric Qualman. He’s an MBA Professor at the Hult International Business School and best-selling author of Socialnomics: How social media transforms the way we live and do business.

If you are serious about not only growing your business, but STAYING in business, do yourself a favor and take 4 minutes and 26 seconds right now and watch the video below. It will give you a high-level overview of the social media landscape.