Lead generation micro-sites are commonly called “squeeze pages” in reference to their ability to effective solicit opt-in email from prospective customers.

The purpose of a squeeze page is to help a business collect a “list” of highly targeted subscribers. But with the proliferation of spam, consumers are very careful about giving out their email addresses.

A good squeeze page will detail what the subscriber will be receiving as well as outlining the businesses privacy standards. Businesses that have responsibly used squeeze pages have experienced substantial boosts in visitor-to-subscriber conversion rates.

Squeeze pages are typically a single web page that contain no exit hyperlinks used to focus visitors’ attention on one choice: register for the email list or leave the site.

They will make use of success stories, color psychology, catchy sales copy and keyword rich text to assist with SEO (Search Engine Optimization). More advanced squeeze pages are now incorporating audio and video as well as text and the increase in effectiveness is staggering.

Squeeze pages are often used in conjunction with email marketing to begin delivering information as soon as the visitor confirms their email address. An email autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information.

Convincing a visitor to sign up for an email list provides the opportunity for the business to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products and services.

If you’d like to speak with us about Squeeze Page or Micro-Site Design, feel free to call us at 1-888-450-1859 ext. 315 or locally at 780-450-1859 ext. 315. We’d be happy to assist you.