Posted on 25 November 2011 by Jeff Schneider
According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise. “That’s great…” you’re thinking, “What the heck is Inbound Marketing anyways?” Welcome to the dawn of marketing you won’t hate…
Posted on 07 October 2011 by Jeff Schneider
The Trusted Authority. Has a nice ring to it, doesn’t it?
The truth is that anyone can become the Trusted Authority in their market. You don’t have to be the best, you don’t have to have the most knowledge, you don’t need any fancy initials after your last name.
Becoming the Trusted Authority is all about marketing. It’s all about positioning, and with a little bit of effort, anyone can do it.
Why on earth would you want to become the Trusted Authority in your market? That’s a great question and I can give you a number of reasons why you should work smart to become the Trusted Authority in your market.
Here’s just a few:
Posted on 07 September 2011 by Jeff Schneider
The more you engage your online communities and the more quality content you produce and syndicate, the more traffic you will be able to attract back to your website.
To explain how this all works together, I like to use the analogy of fishing…
Posted on 30 August 2011 by Jeff Schneider
A common question I’m asked by most new clients is “Should we do social media?” My answer is the same every time. “Yes.” But the truth is, most businesses and professionals are already involved in social media and most don’t even know it.
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