What’s The ROI Of Social Media?

That’s a great question, and if you were to ask Eric Qualman, best selling author of Socialnomics, he would ask you “What’s the ROI of your phone?”

The biggest lesson to learn about social media is that whether you like it or not, your business is already engaged in it. People are talking about your business and your brand online. So embrace it! Do it well. Engage your audience. Listen to what they are asking for and provide value.

But seriously though… I know what you’re thinking… “What kind of a return can I expect on my investment in social media?”

Do yourself a favor. Take 4 minutes and 14 seconds right now and watch this short video. It’s not only entertaining, but you’ll also learn from what some OTHER businesses have experienced engaging in social media. (The bit about Ford is especially interesting…)

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